Personal Branding @ Work

with Dan Schawbel, Dan Zarrella and more

The world has changed a lot in the past few years and the relationship between a company and an individual has evolved. It has created a situation that brings fear, uncertainty and confusion on both sides of the spectrum. People are starting to wonder if they can tweet at work or if their company has owndership over their social network profiles. Now, we all have to manage our own personal brands, while providing value and serving our company.

With new tools and strategies, using the latest social technologies, this event will teach you everything you need to know about how to be successful in a time of rapid change. You will learn how to balance self-promotion with value contribution, as well as how to advance your brand, while promoting your company and much more. From discussions to strategies, Personal Branding @ Work is an event you can't miss. Your brand depends on it!

HashTag: #branducambridge

Agenda

6:15 - 7:00 pm - Dan Schawbel

Dan will talk about his personal story on how he was able to reposition himself in a Fortune 500 company after building his brand outside of work. He will then go over different obstacles he faced, some lessons learned and future predictions.

7:00 - 7:45 pm - Panel

This panel will be moderated by Stever Robbins and the panelists are Doug Haslam, Sarah Long, David Barrett and CJ Bowker. The discussion will be around personal branding in and outside of the office and how to build your brand, without isolating your company. The panelists represent different aspects of business, including legal, finance, PR and HR. With this diverse crowd, there is sure to be an interesting discussion.

7:45 - 8:30 pm - Dan Zarrella

Dan will share his experiences on how he was able to craft his own brand as a viral marketing scientist, as well as how he got his current job, and a book deal. He will highlight key social media marketing concepts from his book that you can take advantage of in your job and in your career.

8:30 - 9:00 pm - Book signing and networking

Both Dan Schawbel, author of Me 2.0, and Dan Zarrella, author of The Social Media Marketing Book, will have copies their books for a special signing. Books will be available for purchase at the event.

Speakers

Dan Schawbel - Keynote

Dan is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). With over 800,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” Recently, BusinessWeek named Dan as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson. He is the founder of the Personal Branding Blog®, the Student Branding Blog and the publisher of Personal Branding Magazine®. He is a syndicated columnist for Metro US (New York, Boston & Philadelphia), reaching over 1.2 million readers bi-weekly. At 26 years old, Dan is BusinessWeek’s youngest columnist. He’s been featured in over 150 media outlets, such as The New York Times, The Wall Street Journal, ABC News TV, MSNBC, NPR, USA Today, Forbes, and The Boston Globe.

Dan Zarrella - Keynote

Dan is an award-winning social, search, and viral mar­ket­ing sci­en­tist and author of the upcom­ing O’Reilly media book “The Social Media Mar­ket­ing Book”. He has a back­ground in web devel­op­ment and com­bines his pro­gram­ming capa­bil­i­ties with a pas­sion for social mar­ket­ing to cre­ate appli­ca­tions like the social URL short­ener Votrs.com, Link Attrac­tion Fac­tors key­word tools, as well as Tweet­Psych, Twit­ter­Brand­Spon­sors, Tweet­Backs and Tweet­Suite.Dan has writ­ten exten­sively about the sci­ence of viral mar­ket­ing, memet­ics and social com­mu­ni­ca­tions on his own blog and for a vari­ety of pop­u­lar indus­try blogs, includ­ing Mash­able, Copy­Blog­ger, and Read­WriteWeb. He has been fea­tured in The Twit­ter Book, Fast Com­pany, The Finan­cial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Jour­nal, Mash­able and TechCrunch. He cur­rently works as an inbound mar­ket­ing man­ager at Hub­Spot.

Stever Robbins - Moderator

Stever is the host of The Get-It-Done Guy’s Quick and Dirty Tips to Work Less and Do More (#1 in business category 11/07, top 20 overall, 12/07). Stever has been a businessperson and entrepreneur since the late 1970s. Stever co-founded the early internet success story FTP Software, and has been a part of nine high-tech start-ups, four IPOs, and three acquisitions. He was COO for Building Blocks Interactive, and project manager at Intuit, where he co-led the development of the award-winning Quicken VISA Card. He currently serves as CEO of Stever Robbins, Inc., where he coaches executives and high-potential leaders. Stever is also a former member of the career coaching staff at Harvard Business School.

Doug Haslam - Panelist

Doug is a media and communications professional with a career dating back to 1989. Starting as a jazz DJ, then cutting tape and pointing fingers (in a non-accusatory, rather more of a “cue-speak now!” manner) at public radio’s best, he embarked on a technology public relations career just in time to ride the Internet bubble. Now engaged whole-heartedly in social media, he has been plying the PR trade, as well as Twittering, blogging and podcasting, most recently with SHIFT Communications.

Sarah Long - Panelist

Sarah is a Boston area HR professional at Soundbridge Group. She enjoys social media, culture and arts. Her experience is in college campus recruiting, strategic sourcing of external talent, and she has a passion for career coaching and training. Follow her on Twitter or read her LinkedIn profile.

David Barrett - Panelist

David is a Massachusetts civil litigation attorney who boasts the world's largest LinkedIn Attorney Network. His blog "The LinkedIn Lawyer" explores where social media and the legal profession meet. It has been featured in North Carolina Lawyers Weekly, Michigan Lawyers Weekly, Maryland Bar Journal Bulletin and Massachusetts Lawyers Weekly. David has presented seminars on social media for lawyers for The American Bar Association, Reed Business Seminars, the Georgia Bar Association, The National Constitution Center, West LegalWorks, the Massachusetts Bar Association and LinkedIn Lawyer Webinars. He was named one of “20 Twitterers Lawyers Should Follow on Twitter” by the Legal Intelligencer Blog.

CJ Bowker - Panelist

CJ is an independent financial professional specializing in executive benefits and succession planning. He is shaping his own brand in the financial world. Social Media has become more than just a hobby of his. He consults for Evolution of Wealth as well as recently starting his own blog "The Life of an Insurance Salesman". Make sure to follow him on Twitter.

Venue

Neighboring the MIT campus and steps away from the Red Line in the heart of Kendall Square, Cambridge Innovation Center (CIC) is the largest flexible office facility for growing technology and life sciences companies in the Greater Boston area. The Cambridge Innovation Center offers start-up and emerging companies award-winning facilities and state-of-the-art business and technical services in a package which is designed to meet the needs of small and growing businesses. CIC is cost efficient and scales with the company's growth. Currently, over 175 companies are located at CIC.

Website: www.cictr.com